[Video and Illiteracy]
Key issues, changes and trends
• Issue: Illiteracy in India and South America, specifically Brazil. Many can't afford school and when they do go to school teachers don't teach or are on strike.
What's more, Brazil has a huge illiteracy initiative and this is challenging government way of teaching literacy.
Successful tools and techniques
• Saori Fatinos: Video breaking literacy barrier. Not only do you not have literacy barrier, you can overcome it via blogging. Vamos blogar is a curriculum for low-literacy urban youth in Brazil based on multimedia Weblogs.
• Deepti Rohatgi: how to connect policymakers with people on the ground? How can we use video technology? Policymakers don't talk to people on ground, spend millions of dollars on ground, don't ask them what they want. Amplified voices: www.kidzonline.com/amplifiedvoices
• Creating subtitles in Bollywood films helps raise the literacy rate in India.
Keys to success
• Leveraging tools people already are using (TV) or using existing internet connections to help create literacy in a way that is compelling and makes people want to keep coming back and learn.
Examples, websites cited:
• http://www.netsquared.org/conference/confirmed-presenters/brij-kothari-microsoft-fellow-indian-institute-of-management-ahmedabad
Amplified voices: www.kidzonline.com/amplifiedvoices
http://fellows.rdvp.org/groups/vamosblogar
http://www.blogar.org
Impact/applicability to social change
• More difficult challenge is to reach kids when they're not in school, so Vamos Blogar being successful means the government has to admit that what it's doing isn't working.