Ruby Sinreich joined the Green Media Toolshed staff in November 2005 as the Web Maven of NetCentric Campaigns. Ruby Sinreich is the founder and editor of OrangePolitics.org, a progessive multi-author community weblog discussing local issues around her hometown of Chapel Hill, NC. For over two years, Ruby worked as the Online Organizing Manager in the Public Policy Division of Planned Parenthood Federation of America helping grassroots public affairs staff around the country to develop and implement online tactics to fight against the war on women. Prior to establishing lotusmedia consulting in April 2000, she was the webmaster for the North Carolina Justice and Community Development Center and a program manager with NCexChange.

Having been trained in grassroots organizing in the tradition of Saul Alinsky and the Midwest Academy, Ruby has now become a passionate advocate of network-centric advocacy - a both new and old way of organizing for social change - which takes advantage of the decentralized nature of the Internet to empower individuals.

Ruby earned a BSPH from UNC-Chapel Hill in 1993, and a Certificate in Nonprofit Management from Duke University in 2000. She volunteers on a variety of nonprofit and local government boards and commissions including the Chapel Hill Planning Board. Ruby practices Engaged Buddhism and has her own blog at lotusmedia.org.

Session: Activism: when emailing your congressperson doesn't quite feel like enough...