Greener One is building a comprehensive database of consumer products and scores them from an environmental impact perspective. Each product in the database gets a simple-to-understand score, the Green Index. The Green Index is for the mainstream: It covers mostly "normal," non-green products, which is what the mainstream buys. The Green Index will be available to consumers in major offline and online retail outlets. The database is a mashup of data from the US Government, manufacturers, trade and environmental organizations and Greener One's online community of activists and conscious consumers. The database is granular, it shows all shades of green, how good or bad a product is for the environment. We take a full product lifecycle approach, using criteria to assess the impact of making, using, and disposing products. Consumers can use the Green Index in retail outlets to make the right choice. If they prefer to know more in-depth environmental infromation about the product or see how the Green Index is calculated, they can access this information right on our web site. They can also join other activists and conscious consumers and help us build and validate the database on an ongoing basis.