Greener One is empowering millions of mainstream consumers to shop responsibly.

The Greener One project is based on the following premise:

1. Human consumption is the driving factor behind environmental degradation.
2. People want to make the right purchasing choices, but:
   • They don’t know how to determine which products are better for the environment.
   • They don’t want to sacrifice quality or convenience.

Our goal is to provide a simple environmental score for most products sold in major retail outlets across the US online and offline. We are bringing this score to the point of sale when and where people make purchasing decisions.

The end result is twofold: first, companies will take notice that people are buying more responsible products and change their practices accordingly, and second and more importantly, the more that consumers buy greener products, the less damage will be done to the environment. Greener One believes that the positive power of information + critical mass = real change.