Greener One is empowering millions of mainstream consumers to shop responsibly.

The Greener One project is based on the following premise:

1. Human consumption is the driving factor behind environmental degradation.
2. People want to make the right purchasing choices, but:
   • They don’t know how to determine which products are better for the environment.
   • They don’t want to sacrifice quality or convenience.

Our goal is to provide a simple environmental score for most products sold in major retail outlets across the US online and offline. We are bringing this score to the point of sale when and where people make purchasing decisions.

The end result is twofold: first, companies will take notice that people are buying more responsible products and change their practices accordingly, and second and more importantly, the more that consumers buy greener products, the less damage will be done to the environment. Greener One believes that the positive power of information + critical mass = real change.

THREAD is a web tool that ties action to social and environmental impact through relevant content so visitors can make informed choices about their daily actions.THREAD will create an online community focused on sustainability and social responsibility from the individual viewpoint. Individual actions become part of a community network, providing a trustworthy, peer-to-peer generated forum for advice and knowledge sharing in regards to the impact of products and services. The model provided by sites such as Yelp.com proves the viability and impact of peer-to-peer reviews in influencing consumer behavior on a local level. THREAD will take this concept to the next level – a global community of engaged people providing context and guidance in the macro consumer decision-making process. Syndicated news content will be aggregated in a searchable dataset system and tagged to allow users to make connections or “Threads” to everyday actions – purchasing objects, joining groups, digesting media. Users can personalize this knowledge tree by viewing it through different filters: “gender issues”, “politics” or “business”. Connections will be recorded along a timeline so users can see when different actions/objects were connected and the sequence in which connections were made. Although various sites attempt to provide guidance on spending decisions, they focus on niche areas vs. a more holistic view of the multi-facets that comprise any product on the market. By incorporating user preferences based on a variety of factors (including labor practices, corporate responsibility, human rights, environmental impacts, health, etc.) THREAD creates a centralized site where people can go to find information on socially-conscious living. Mobile technology will allow the content to be accessed anywhere, anytime. In revealing the complicated web of interconnections between products, choices, and sustainability from a consumer perspective, THREAD will revolutionize the process for consumer decision making.