Greener One is building a comprehensive database of consumer products and scores them from an environmental impact perspective. Each product in the database gets a simple-to-understand score, the Green Index. The Green Index is for the mainstream: It covers mostly "normal," non-green products, which is what the mainstream buys. The Green Index will be available to consumers in major offline and online retail outlets. The database is a mashup of data from the US Government, manufacturers, trade and environmental organizations and Greener One's online community of activists and conscious consumers. The database is granular, it shows all shades of green, how good or bad a product is for the environment. We take a full product lifecycle approach, using criteria to assess the impact of making, using, and disposing products. Consumers can use the Green Index in retail outlets to make the right choice. If they prefer to know more in-depth environmental infromation about the product or see how the Green Index is calculated, they can access this information right on our web site. They can also join other activists and conscious consumers and help us build and validate the database on an ongoing basis.

Information in this consumer mashup will be aggregated and catalogued from a variety of sources – news organizations, consumer groups, environmental groups, corporations, research organizations, and user inputs/reviews. Combining the information provided by a range of sources will provide a concise, holistic view of specific product types, and allow for driving deeper to specific brand names and corporations. Search capabilities will allow sorting by product type, corporation, issue, brand name, and geography – providing people with a complete picture of the social impacts of various products, companies, and/or actions. Peer-to-peer interactions will enhance the factual data with opinion based ratings of products, services, actions, and companies. Users will be encouraged to provide links to information not captured by other sources – their personal knowledge and reach becomes a component of the overall mashup.