THREAD is a web tool that ties action to social and environmental impact through relevant content so visitors can make informed choices about their daily actions.THREAD will create an online community focused on sustainability and social responsibility from the individual viewpoint. Individual actions become part of a community network, providing a trustworthy, peer-to-peer generated forum for advice and knowledge sharing in regards to the impact of products and services. The model provided by sites such as Yelp.com proves the viability and impact of peer-to-peer reviews in influencing consumer behavior on a local level. THREAD will take this concept to the next level – a global community of engaged people providing context and guidance in the macro consumer decision-making process. Syndicated news content will be aggregated in a searchable dataset system and tagged to allow users to make connections or “Threads” to everyday actions – purchasing objects, joining groups, digesting media. Users can personalize this knowledge tree by viewing it through different filters: “gender issues”, “politics” or “business”. Connections will be recorded along a timeline so users can see when different actions/objects were connected and the sequence in which connections were made. Although various sites attempt to provide guidance on spending decisions, they focus on niche areas vs. a more holistic view of the multi-facets that comprise any product on the market. By incorporating user preferences based on a variety of factors (including labor practices, corporate responsibility, human rights, environmental impacts, health, etc.) THREAD creates a centralized site where people can go to find information on socially-conscious living. Mobile technology will allow the content to be accessed anywhere, anytime. In revealing the complicated web of interconnections between products, choices, and sustainability from a consumer perspective, THREAD will revolutionize the process for consumer decision making.