If successful, this project will give rise to the first complete, readily updated, and geographically presented portrait of Alaska's conservation issues. Conservation efforts across our state will be presented in their navigable context. People will be able to understand Alaska's conservation issues more readily than ever before possible, and through their own lens of importance, rather than digging through the many perspectives of individual, dispersed nonprofits.
The effort will raise awareness and support for conservation, as well as increase community spirt among the over 100 conservation groups across our state.
Those outside of Alaska often imagine Alaska as a pristine wilderness, with the Arctic Refuge being surrounded by oil developers poised and prepped for environmental disaster... while the rest of the state remains untouched and safe. But this isn't the case-- there are mining prospects across Alaska for gold, copper, zinc and more, plans to mine coal for shipment to Asia (a quarter of the Earth's coal reserves are here), shipping routes from the Pacific risking destroying the world's largest fisheries, and the last of the Earth's temperate rainforests, with more than half of them clearcut. Hundreds of thousands of Alaskans rely upon these resources for their livelihood.
By creating a platform for sharing information on the vast array of issues across our state, this project will change the way nonprofits work with each other, and greatly improve the way we communicate with the rest of the world. "Issue of the day" conservation trends can be muted in favor of greater transparency, public understanding, and cooperation.
Information like this has never been objectively collected and presented in one location because of the understandably inward focus of conservation nonprofits, which have a vested self-interest in presenting only their own issues. However, as the cost and means for presenting and revising content steadily decreases, and technological breakthroughs are provided by the Web, GoogleEarth, and GoogleMaps, we can create a truly groundbreaking website about an iconic place, offering a model for conservation cooperation applicable across the globe.
The conservation community has the willingness and data to make this happen. We need the expertise to design and market a winning approach.