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Fair Trade

Shop your values/Act for Change

Challenges Entered: 
Visitors to the GGP site will interact with a dynamic ecommerce environment that is informative and encourages shoppers to support our global partners through their purchase and through additional forms of advocacy. We envision an interactive map on the GGP site that displays where products are from and links to both narrative and multimedia (photo/video/audio) information on the communities across the global south in which GGP partners; grassroots women leaders in these communities who are models of social change; the environmental and social impact of product purchases; cultural/artistic significance of the craft; economic, social and political challenges that our overseas partners face; and direct links to opportunities to take action on these issues. We would also like the site to include RSS feeds from partner nonprofit and media organizations as well as user generated content. GGP views the product we sell as a vehicle for social change in the US as well as the developing world, communicating a message of human rights, community development, and responsible consumption to consumers while highlighting the grassroots leaders around the world who are inspirational models of social change. We want our US partners to understand the positive impact that comes from purchasing products made by our global partners as one piece in a larger framework of social change from responsible consumption to activism and advocacy.

Location

New York, NY
United States
Project Locations
Project Location: 
New York, NY

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