Citizen guardianship over public-interest information channels is essential to democratic debate and socially responsible media policy change. Independent, noncommercial and community media are struggling to survive while multi-billion dollar industries grow more powerful from the cables they run under the public roads and the licenses they use to broadcast on public airwaves, fighting off public obligations at every step. How can we create an environment where diverse media thrive? This is about how and what we communicate. Today's emerging information technologies have the potential to connect the world as never before. New media tools enable us to share solutions, strengthen cultures, and create new levels of accountability and transparency in governments and corporations, as well as, among social change organizations. THIS PROJECT could make local, regional national, and international media advocacy activities accessible to anyone interested in holding information gatekeepers in check. It would provide concerned citizens with 1) tools to feedback to broadcast, cable, satellite, radio and internet content decision-makers, 2) tools for messaging policy makers, and 3) motivation to transform individual viewers/receivers/"consumers" into participating media rights advocates by provide opportunities to get involved. THE PROJECT would also address a pressing need among media advocacy players in the U.S. Accessing information about partnerships, collaborations, new initiatives, etc. is klunky and time-consuming. Bridge-building between and among advocates across regions and issues is timely, if not urgent in today's media landscape. The widest gulf exists between grassroots and local media justice organizations and Washington D.C. Policy change efforts. The connection between scholarly research and community advocacy is developing, yet improving knowledge of and access to organizations would expedite productivity (and therefore, positive policy change). THIS PROJECT could minimally, be the gateway to more efficient networking, alliance and partnership initiatives and collaboration. Funders and/or investors would use the service to gain pertinent information about media issues or potential grantees. This mashup would help strengthen media movements, and ultimately be the e-support of efforts that preserve the free expression of diverse perspectives.