In lay terms, we want to be an open platform to make it easy to reach the lowest-income markets using cell phones as an input device and a sales channel for companies and organizations serving the bottom of the pyramid.

Agri Mashup consist of five major components: - A person-to-person microfinance tool that will attract socially responsible investors (based on Network for Good API). It allows borrowers and lenders to connect, collaborate and manage their investments and loan request online. A reputation tracking system and verified membership could contribute to investor confidence. The objetive is bridging the financial gap to rural economies. - An easy to use GIS interface that allows users to search, browse and find out Where, How and When.- A Data Visualization tool that allows users to compare, contrast, find and project trends.- A Collaboration tool that allows users to manage their social networks and sharing information with their partners.- A large set of content for inclusive and sustainable business development (forms, how-to documents, directories, other tools)