Today Grameen Phone has more than 10 million subscribers, connects 100 million people through 250,000 phone ladies, who buy phones on microloans from the Grameen Bank and lease air time to villagers to make a living after paying off their loans.

The project will in particular employ an extremely economical open source technology for cellphones, " OpenMoko ", which support all Web2.0 services and an unique, cost-efficient and effective way to deliver, commercialize and financing these services.

Agri Mashup is a strategic tool to increase data utilization for creating new economic opportunities and will have a considerable impact on facilitating access to information and knowledge for the Base of the Pyramid (BoP) segment.

This project also present opportunity for visionary companies looking for new markets to increase competitive advantage while helping BoP communities meet their basic needs but also accelerate economic growth, reduce inequality and poverty.