The core idea behind Your Mapper is to create an easy way to make public information that has long been locked up in internal government databases, and present it to the world in a way that is visually appealing, easy to understand, and local.Examples of these kinds of datasets would be crime, restaurant health reviews, traffic accidents, building permits, sex offender registries, property values, and pollution sources, or anything that can be linked to a physical address or location. Because each government office stores each of theses items internally in very different formats, it would take too many resources to create a relationship with these local agencies and obtain data dumps on a regular basis. Your Mapper empowers concerned citizens to collect and share this information, since they know their town or city and have a good idea of what others living there would want to see made public.I do not believe that altruism alone is enough to encourage local Mappers to load and maintain quality local data, so Your Mapper actually compensates the Mappers based on the amount of website advertising and embedded map revenue generated that is specifically related to their maps. This would empower the Mappers to become "local experts," much like Google's Knol project and Helium.com does.