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public health

GutFeeling

Short Project Overview: 

GutFeeling allows individuals to report disease signs via phonecall, SMS, email, or smartphone application. Individuals can map reports and receive specific information as text. Data will be made available to the WHO to support global disease detection and prevention.

Detailed Project Overview: 

 

Background

Over the past two decades, the rise in transnational trade and travel has the occurence and severity of global illnesses. The impact on tindividuals, communities, countries and continents has been severe. As a result, increased emphasis has been placed on early detection and prevention methods, with newer, affordable technologies driving recent development.

Syndromic surveillance is one such area of particular interest. Broadly defined, syndromic surveillance attempts to collect, analyze, and interpret nonspecific and prediagnostic indicators of disease outbreaks. These may include physical symptoms such as high fevers or diarrhea; activities such as over-the-counter medicine sales; or events such as bird die-off. By rigorously analyzing the data – including incidence, prevalence, and temporal-spatial characteristics - we can correctly determine or predict an active or future disease outbreak before it progresses to an epidemic.

Current Situation

In developed countries – especially the United States – a number of systems exist (e.g. BIOSENSE, RODS, ESSENCE, BIOSENSE, etc) that are resource intensive, using sensors, real-time accumulation of point-of-sales data, or detailed clinical discharge data. Developing countries with limited resources have few systems in place. The grim paradox is that these very countries – because of damaged infrastructure, under- funded healthcare systems, and lowered socio-economic conditions – are the most impacted by communicable diseases and often the starting point for potential outbreaks.

The Information Gap

While there are systems in place that are either available to or directly target certain developing countries (e.g. ProMed, GPHIN, HealthMap, Voxiva’s, etc.), they all suffer from a similar limitation: they require individual lay person reports to come through official sources, including healthcare professionals or news agencies. This can significantly delay the time of reporting between symptom onset and clinical help; potentially leads to an overall increase in the severity of symptoms (and thus community disease progression); and requires symptomatic individuals seek and find official communication channels.

Additionally, lay persons are not easily informed of local disease occurrences in these systems. Such information would provide individuals the knowledge to make informed decisions regarding their own activities, for example changing their immediate behaviors/travels to avoid transmitting or catching a possible infection. The result is a gap in useful disease information and an overall disempowerment of an individual’s health status in the wider community.

Closing the Gap: GutFeeling

In order to close this gap, we are developing GutFeeling, a mobile communication system that allows individuals to report disease signs and systems via phone call, SMS, email, or smartphone application, as a well as website. Transmitted data will be collected, de-identified, collated, and mapped, allowing individuals to visualize occurrence of possible disease symptoms in near-real time. Additionally, information regarding occurrences (e.g. incidence, time, and location), will be transmitted back to the individuals. Finally, the de-identified and collated data will be made freely available to the World Health Organization’s Global Outbreak Alert and Response Network (GOARN), a system of systems that incorporates syndromic and outbreak data from a number of sources.

GutFeeling thus has 2 primary goals:

• To provide individuals with “situational awareness,” or a real-time snapshot of signs, symptoms, and illnesses in their communities that empowers them to alter their behavior to avoid further disease transmission
• And to provide public health agencies (e.g. the World Health Organization) with additional syndromic data and an early overview of community health

GutFeeling Description

Upon feeling ill, individuals will be able to report the symptoms to the GutFeeling database. Information to collect will be based upon signs/symptoms associated with the World Health Organization’s (WHO) list of top infectious disease killers, focusing on respiratory ailments (e.g. shortness of breath; bloody sputum); intestinal ailments (e.g. diarrhea); malaria (fever/chills); and measles (including skin manifestation). In addition to symptoms, the system will collect severity (on a 5-point scale); location (geocoded or self-entered); 72-hour travel history; start date (and end date, if applicable) of symptoms; and clinical/treatment status. All data will be “closed ended” and collected via menus to allow for database standardization and simple aggregation and analysis. Traditional outbreak investigations ask who, what, where, and when. GutFeeling data will gather similar data, as follows:

-Who --> Phone number or IP address; last 5 digits of mobile phone (optional identifier)
-What --> One or more related to pre-defined respiratory or intestinal ailments; or those related to malaria or measles; Severity (e.g. 5 pt scale)
-Where --> Geocoded from GPS-enabled phones; manually entered; self-reported 72-hour travel history (e.g. kilometers traveled from current location)
-When --> Self-reported as number of days prior to call (i.e. 0 if today; 1 if yesterday, etc.)
 
Information can be transmitted via:

  • Toll-free call menu
  • SMSM messaging
  • Smartphone application
  • Website 

Duplications can be avoided by asking the individual user if she has already reported these symptoms. If “yes,” she will be allowed to update her information (e.g. change in severity) or report an additional symptom occurrence.

Because the data will be standardized (based on the system parameters), it can easily be collated and displayed graphically, on both on a map and in simple graphs (accessible via a smartphone and website). Additionally, based on calculated threshold (e.g. incidence of a particular symptom in a given geographic area per population and baseline "denominator" data), a simple notification can be pushed back out to users. Figure 1 summarizes this overview.

GutFeeling Overview 

Complimentary

GutFeeling is not intended to compete or run in parallel with existing systems, but rather complement and supplement the data already being collected and analyzed. It becomes another piece in the "system of systems'" puzzle. Nor is GutFeeling intended to supplant public health agencies or astute clinical diagnoses. Collected data will be de-identified and made available to international health agencies, including the WHO and the Centers for Disease Control and Prevention (CDC). The WHO and CDC will then perform any and all epidemiological analyses and interpretation, inform local Ministries of Health, and determine any community-wide actions to be taken.

Challenges

As with any self-reporting method, GutFeeling will generate a significant amount of noise (i.e. false positives). However, GutFeeling is not intended to diagnose individual occurrences nor analyze and predict outbreaks (activities better left to clinicians and public health professionals). Our aim is to collect early data that may be of use in conjunction with other system data; and provide individual lay persons a degree of “situational awareness” such that they continue or modify their behavior in such a way to prevent further spread. Additionally, it is our belief that it is worse to prematurely screen or restrict data collection than to collect "too much" data and refine or replace detection algorithms.

Concerns have been raised that unrestricted access to data visualization (such as in Google FluTrends, WhoIsSick.org, and Healthmap.org) could harm  the tourism economy of countries with high counts of possible but unverified or inaccurate symptoms. It is our belief that data restriction and control causes more harm (unintentional or otherwise) than access to information. However, an individual’s privacy must be respected – especially if the system is to gain users. Consequently, care will be taken to de-identify publically released data. For example, map resolution will be such that an individual reporter's home will not be pinpointed but rather an area of a fixed width (e.g. a circumference of 100 yards).

Marketing the system to the target population will require partnering with grass roots agencies as well as notifying local mobile carriers of its existence. The usefulness of GutFeeling is dependent on its adoption by a large number of users.

Additional Modules

Additionally, GutFeeling can incorporate symptom/disease reporting of animals in a similar format.

Expected Impact

GutFeeling will provide individuals with a mechanism to report illnesses, a updated snapshot of their communities' health, and information enabling them to make immediate behaviorall changes to prevent possible disease spread. It will also provide public health agencies -- in particular the WHO -- additional and missing syndromic data. A final benefit is that individual users will gain a better awareness and understanding of the dynamics of disease spread and take responsibility to protect and ensure their communities' health.

Measures of Success and Benefits

Success will be measured by the number users and disease reports (as compared to historical data); incorporation of data by global public health agencies in surveillance systems; and ultimately by the frequency and severity of disease outbreaks (again, as compared to historical data and anticipated occurrences).

The benefits of GutFeeling are to provide additional data to public health agencies; to provide near real-time public health information to individuals and communities; to arm individuals with the knowledge that may influence behavior in a way that decreases disease 

 

What else have you done in this area?: 

>While a researcher at the Weill Cornell Medical School,  co-authored national guidelines for community-based prophylaxis following a health emergency and the co-created of an interactive model estimating the size and types of staff needed to treat and contain and large outbreak. These guidelines and model have been endorsed by the United States Health and Human Services - Agency for Healthcare Research and Quality and employed by a number of state and local public health departments.

>Currently working at internation relief and development agency with health focus. Projects include the creation and leadership, and support of healthcare initiatives following disasters, including the South Asian Tsunami, Kashmir earthquake; Hurricane Katrina; and the Sichuan earthquake.

>Recent  RAND corporation project reviewed international disaster experiences (e.g. health emergencies) and identified exemplary management approaches to prepare and respond to them.

Is there a video that helps describe your Project? If so, enter the embed code here: 
Does your Project have financial support?: 
No
Is the impact area of your Project global?: 
Yes
Type of expertise needed: 
Technical Expertise
Description: 

Mobile platform programming skills needed to create and maintain database. Smartphone application development skills needed as well.

Type of expertise needed: 
Marketing/Media Expertise
Description: 

Pilot project country has not yet been chosen but local knowledge ultimately will be required to ensure awareness of project and use by citizens.

Sustainability (financial) Model: 

Initially, the project will be funded by grants from public health agencies including WHO and CDC. Depending on success, it is feasible that home county Ministries of Health will provide financial support. Finally, local telcom providers, because of increase usae, may provide support.

Identified Obstacles: 

1. Individual participation: early users will have to understand that data they provide will help their communties and do no harm to themselves. Once the early users are participating, a critical mass will be needed to generate meaningful maps and other data sharing tools.

2. Buy-in from public health agencies: self-reported data has historically been ignored by public health agencies as "unreliable noise." Additionally, public health agencies have been reluctant to share prediagnostic data with lay communities. However, the rise of valid user-generated data in such fields as journalism, and the increased need for "health2.0" patient-maintained information, as well as the public response to recent outbreaks (SARS, West Nile Virus), should provide momentum from the traditional top-down approach to an inclusion of bottom-up ideas.

Project Milestones: 

December 2008: Initial idea

January 2009: Detailed review of current systems in place throughout the world

March 2009: Discussion of vusefulness, viability and feasibility with local and national public health experts, including potential startup and maintenance costs

Early April 2009: Draft of project goals, description, and use cases

Additional Project Idea Representative: 
Jason Cuomo, MPH
Additional Project Idea Representative: 
Ricardo Basurto, PhD

Before I travel...

What will change in the world because this Project happens?: 

Through this project, international travellers will be better informed about health risks in their destinations. Before they travel, they can find out if any vaccination is required for the destination country, and if there has been any recent outbreak of infectious diseases. With this information they can take appropriate precautions to protect themselves from contracting infectious diseases which can sometimes quickly pose threat to a large population.Destinations where accommodation is of poor quality, hygiene and sanitation are inadequate, medical services do not exist, and clean water is unavailable may pose serious risks for the health of travellers. In these settings, stringent precautions must be taken to avoid illness. The mashup can provide such information to travellers.The impact of this awareness can be immense considering the volume and growth of international travel. World Travel Monitor data shows that air travel now accounts for some 52% of all outbound trips globally and there were 846 million international arrivals in 2006. And holidays account for more than two-thirds of all trips.According to the World Tourism Organization (http://www1.messe-berlin.de/vip8_1/website/MesseBerlin/htdocs/www.fair.i...) the growth in travel continues to exceed expectations; a 5.7 % increase was forecast for 2007 alone. With such increasing travel, the risk of a rapid spread of infectious diseases is real. And the strategy to prevent it has to include steps to ensure health protection of international travellers.

What information will people interact with to make this change?: 

People will have access to World Health Organization’s databases provided in a way that will help travellers quickly and easily obtain mashed information from the International Travel and Health Report, country information and other relevant health databases produced by the WHO on outbreaks and other health bulletins.

Users will be able to provide the list of destinations and will obtain a list of vaccination requirements, recommendations, background information, current health situations, and maps that will facilitate its access and dissemination by using mash up technologies.

What else have you done in this Cause Area?: 

WHO is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends.

Is there a video that helps describe your Project? If so, enter the embed code here: 
Organization Supporting your project, if any: 
World Health Organization
Supporting Organization URL: 
http://www.who.int
Does your Project have financial support?: 
No
What kind of help or resources do you need to turn your project idea into a completed mashup?: 

The WHO has a wealth of health information that is already available to the world, but not presented in a coherent, visual way. The organization would need technical and financial support to undertake the development and implementation of its mashup project.

List URLs that link to, or describe, your mashup data sources: 

SexINFO

Project URL: 
http://sextextsf.org/
What will change in the world because this Project happens?: 

This project aims to decrease transmission of sexually transmitted diseases, including HIV, among urban youth by using mobile technology to convey critical sexual health information.

The SexINFO text messaging service was originally launched in 2006 by ISIS, Inc and the San Francisco Dept. of Public Health to address rising rates of gonorrhea and clamydia among African-American youth. Youth interviewed agreed that mobile phones were an easy, affordable and private way to reach them with sensitive health information.

By providing basic facts about STDs and HIV, along with clinic resources and testing sites, hours, and phone contact information, the project aims to decrease rates of STD transmission among at-risk urban youth.

What information will people interact with to make this change?: 

Currently, there are two parts to SexINFO. One is a static menu of Questions and Answers that can be accessed by texting SEXINFO to 61827 or 917.957.4280 (Metro PCS users). Common questions such as, "What should I do if the condom broke?" or “What if I'm not sure I want to have sex?" are answered in 160 character format with some basic information and two local clinic/testing sites. There is a companion website to the mobile platform at www.sextextsf.org.

The second part is a WAP site viewable from mobile phones at m.sextext.org

From usability testing, we realized that more and more youth are accessing the Internet via their mobile phones, and that youth are downloading ringtones and wallpaper to customize their user experience. We are looking to expand the service and make it more engaging to utilize the fact that mobile phones are becoming ubiquitous among urban youth at risk for STDs, including HIV.

What else have you done in this Cause Area?: 

Since 2001, the ISIS (Internet Sexuality Information Services) team has been developing and using Internet technologies to prevent disease transmission and enhance sexual well-being of individuals and communities. We have worked with clients to provide leadership, innovation, educational resources and research in online sexual health promotion. Our award-winning projects include SexINFO, inSPOT (an ecard partner notification service) and STDtest.org. We also launched the first ever conference focusing on technology, HIV prevention and youth in San Francisco in January 2008, attended by over 400 public health professionals, technologists, social service organizations, and youth.

Is there a video that helps describe your Project? If so, enter the embed code here: 
Organization Supporting your project, if any: 
Internet Sexuality Information Services / Full Circle Fund
Supporting Organization URL: 
http://www.isis-inc.org / http://www.fullcirclefund.org/technology.php
Does your Project have financial support?: 
Yes
What kind of help or resources do you need to turn your project idea into a completed mashup?: 

We are looking for Designers, Developers and Idea Gurus who can help us transform our website & WAP site into a rich-media site that helps us connect with our target youth and provides them with useful, relevant information. Two of the ideas we are brainstorming are: a) Creating a content mashup, with a mix of various content types such as ringtones, sound clips, images, etc. that excite users to engage with the service. Our challenge is getting younger visitors excited about a message that isn't always popular - sexual health and STD's - so creating stickiness through content is key. Another idea is b) creating a data-integrated mashup, where we integrate geographic data such as health clinic location with user location via map. The integration of Google Maps could be enormously powerful in helping users see, and get TO, their local health clinics. The latest google maps in beta now allows users to see their own location without GPS (see below).

List URLs that link to, or describe, your mashup data sources: 

Sponsors

  • Microsoft
  • Yahoo
  • Business Objects
  • Raincity Studios
  • Mozilla Foundation
  • Ready Talk
  • .
  • Adobe
  • Linden Lab
  • Network For Good
  • Wild Apricot
  • Stanford Social Innovation Review
  • L'Atelier North America
  • The Panelist
  • Good
  • Fora.tv
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