This mashup will create a storybank (i.e., database) of images & videos from various non-profits & charitable organizations that consumers/activists can personalize as eCards & eGifts and send to friends via email and social networking sites for $1 each. Here’s why this story-based tool will make an important difference in raising funds and generating awareness for many important causes:

• Stories Matter. According to recent research by Wharton professor Deborah Small, stories are far better than statistics at generating an emotional response that inspires giving.
• Pictures = 1,000 Words. “Fund-raising appeals do best when they are crafted around a single gripping image." (The Chronicle of Philanthropy, 7/17/07)