Youth and their friends and family will simply visit prettypeople.com and read, watch and listen to the good things in life. The site will be rich with content mashed up from the web of only subjects, topics, images, etc. that evoke positive emotional responses. The whole will be greater than the sum its part. You know what that feels like if you have ever been to a club and the DJ played five of your favorite songs in a row. That is the "intangable-tangable" because that good feeling changes something that is real; it can be felt and measured (i.e., heart rate, brain activity, etc.). That leads to shifts in attitude which leads to shifts in behavor towards others. Youth who feel great, tend to not be the ones who cause pain. In fact they become positive change agents inspiring their peers and their entire community. What parent wouldn't gush about her empathic child?

To sum up:

Who: youth

What: prettypeople.com mashed up with content that evoke positive emotional responses so that today's youth will grow to be the empathic adults of tomorrow and thus change the world.

When: as soon as I garner the money and support

Why: Because youth who feel great, tend to not be the ones who cause pain. In fact they become positive change agents inspiring their peers and their entire community.