It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube.
Building up sheer numbers of Likes and views, without motivating people to take action, is misguided.
I always say that quality beats quantity any day of the week, in any contest.
Sure there are shady online services where you can purchase thousands of Facebook fans and Twitter followers. You can hold exciting (but irrelevant) online contests to lure complete strangers who have no connection to your cause into clicking “Like” on your Facebook Page.
Purchased followers and fans may boost your numbers and look impressive to your boss, but they do nothing for your bottom line.
At the end of the day, how many of these fans will ever look at your website, sign up for your email list or make a donation?
My guess is – very, very few if any.
Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have?
Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement!