Building community in your area? Check out the newly-launched Community Organizers Handbook! Everything you need to start and grow a NetSquared Local group or any other community-powered program.
For more than 30 years I have use advertising-based communications to mobilize volunteers to be tutors, mentors, leaders, advocates, etc. in a volunteer-based tutor/mentor program that I've led in Chicago. For the first 17 years I did this as a volunteer, while holding advertising responsibilities with the Montgomery Ward Corporation. From my advertising I learned how big companies support multiple stores, in multiple locations with centralized strategies and local management.
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