2012 Nonprofit Technology Year in Review

Jim Lynch's picture

This was my inaugural post highlighting nonprofit technology news from around the world. In this case, it's a recap of some of the big nonprofit technology stories of 2012. The original post appeared on the last month.

The big nonprofit tech trends this past year seemed to be in the areas of making websites viewable on mobile phones, using mobile phones more in the workplace, cloud computing, social media fundraising, foundations and Microsoft donations, greater self-sufficiency among NGOs in developing countries, and some cutting edge things like hackathons.

Top Nonprofit Technology Buzzwords of 2012

"Hackathon" was a big deal for Netsquared in 2012 and was, in fact, one of . TechSoup hosted one in and our office in Warsaw, Fundacja TechSoup also hosted a hackathon this year. These are events that pair up nonprofits with good ideas and volunteer techies who can help them realize them.

An example is , an online tool that simplifies the online giving process for donors who support more than one organization, which was launched during the event!

By the way, Lucy Bernholz' top buzz word of 2012 was "." She maintains that we are only at the beginning of learning how to use data well for social purposes and philanthropy. Having project managed TechSoup Global's , I can heartily agree with that. We gathered so much data! Now what to do with it.

The Nonprofit Cloud in 2012

TechSoup Global conducted a huge in over 80 countries in March of 2012 and . We found that NGOs are already extensively using the cloud, 90 percent of respondents worldwide indicated using some type of cloud technology.

This finding largely agreed with the . That preceded ours by a few months.

We also found that here are barriers to deep cloud adoption among NGOs. Our survey found that lack of knowledge is the biggest barrier to additional cloud adoption, cited by 86 percent of the global respondents. Lack of knowledge was consistently reported as a barrier across geographies and organization sizes.

Because data is so important, places like in Australian are compiling resources for using the cloud effectively like their roster of new online .

Mobile Computing in 2012

Back in January 2012, of did his forecast of . Four of his first five items involved mobile phones or mobile apps.

Of course charities using mobile phones is not new by any means, but in 2012 tablet computers in combination with smartphones are clearly reshaping the IT environment. . They are the

Tablets are easily the fastest growing category of portable computers. Tablet sales are expected to overtake those of all other personal computers . Smartphone adoption in Africa is expected to . And then there are the apps that power mobile devices. 

Laura Quinn of Idealware gave a very compelling presentation at NTC 2012: . NGOs are doing more and more field work using mobiles and apps that allow data to be collected and entered from anywhere. 

TechSoup devoted a lot of our energy to mobile. Our is a great place to see what is going on with apps and to find .

Also, find my colleague , including TechSoup Canada's great webinar recording on

Finally, have a look at our Jayne Craven's to see what our online community has been talking about.

We also added some mobile product donations to our catalog this year incuding: , , , and most recently .

Foundations and Nonprofit Technology

One trend in 2012, that I think didn't get enough attention is the fact that . The nonprofit tech landscape has two hemispheres - charities and grantmaking foundations.

I think we witnessed a new trend to finally begin to join the two halves. Places like the and have joined the nonprofit tech community. I think it will be interesting.

Social Media Really Does Work for Fundraising

on Mashable.com just published a complex infographic, in his piece, . The thing is too big to reprint here, but here are the basic findings:

  • Nonprofits are really using Facebook, Twitter, and YouTube now.
  • Many charities are successfully using Facebook for reaching out to individual donors. The average donation is up to $59. That trend has increased over the last three years. People tend to donate to a particular charity if they find friends doing it. 
  • Incorporating Twitter in fundraising campaigns is now increasing results by as many as ten times. The catch is that nonprofits must invest some effort in getting a significant Twitter following before campaigns.

Greater Self-Sufficiency in African Due to ICT for Development

I posted this to item to this blog last month and liked it so much I put it in this piece. reported this month on called that finds that information and communication technology (ICT) innovations are now clearly driving entrepreneurship and economic growth in the continent.

The report finds that ICT is transforming several areas of enterprise of particular interest to NGOs including agriculture, climate change, education, health, and ICT adoption.

eTransform Africa also describes the work of technology hubs or incubators across Africa such as iHub and NaiLab in Kenya, Hive CoLab, and AppLab in Uganda, Activspaces in Cameroon, BantaLabs in Senegal, Kinu in Tanzania or infoDev's mLabs in Kenya and South Africa.

While this is not strictly nonprofits, charities, or NGOs, ICT for Development has long been an important mission area for the UN and many international organizations. Very heartening.