What should nonprofits do after #GivingTuesday to continue the momentum and to keep the donors in the fold? Here are 6 things you need to do after today:
1) Send thank you notes immediately. Send a special thank you note to everyone who participated in #GivingTuesday as soon as you can. These people may have donated online in the spur of the moment or based on something they saw on social media. There is going to be another big thing tomorrow to capture their minds. You want to say in the forefront of their minds and make sure they feel appreciated while you have their attention.
2) Encourage donors to spread the word. Your donation page should already have this capability, but it’s a good idea to send #GivingTuesday donors another reminder. Directly ask them to share the background of why they gave and why your cause is important to them. Explain that by sharing their generosity on social media and via email, they will encourage others to give.
3) Create a short Storify. Highlight other local nonprofits and partners, donors, volunteers and community members and their participation in #GivingTuesday. A great primer on creating a compellingStorify is here.
4) Keep a separate list of the #GivingTuesday donors. Send them periodic special emails and make sure to let them know first about your plans for #GivingTuesday 2014! You may even want to get their feedback on the day, the ease of donating online, and request their support in getting the word out about 2014 ahead of time.
5) Celebrate! Update your supporters on how much you raised and whether or not you met your goal. If you met it, then celebrate! If you are close, explain what needs to be done to get to the goal in the next few days.
6) Demonstrate impact. Always, always show the direct impact of the donations raised any day of the year, not just on #GivingTuesday. Provide stories, testimonials, short videos and photos showing the many ways that your nonprofit has made the word a better place.
Julia Campbell helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. She is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Find her on Facebook and Twitter at @JuliaCSocial