Content has gone cross-channel and multimedia, and the number and variety of those channels and ways to present information continue to expand.
As mind blowing as it all seems, the principles of content marketing are simple when broken down to their basics. Create great stuff, tell compelling stories, and donors and supporters will follow.
How to create this content is much easier said than done. We are all media companies now – to rise above the noise online we must think outside the box, take risks and experiment in ways that might seem scary.
Here are nine ways that your nonprofit can continually create magical content that will have your supporters clamoring for more.