5 Pieces of Advice, applicable to your social media strategy, from people much smarter than me

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In the past week or so, I've had the great pleasure of talking with a few handfuls of brilliant people. They've bestowed their wisdom upon me and you, my fellow NetSquared brethren, and I highlight here five of the sharpest, most apt pieces of advice I've lately heard regarding our livelihoods:

  1. The challenge is keeping up with these tools and not getting so caught up with toys that you don't see the campaign through to the end. Part of the fun and challenge of project like this is to remain innovative while keeping the task at hand. -Mary Ann Hitt, former Executive Director,
  2. [At DoSomething], when trying to encourage young people to give of themselves, we never ask for money, never require that they have a car, and don't require parent's permission. By never requiring any of the above, three of the largest barriers to action how can they say no? -George Wiener, Director of Technology,  
  3. This is a metaphor I use to describe what we do daily: There is a difference between running a campaign and building a party. A lot of people/organizations have created straight-on campaigns and have had rallies and hoped the problem would be solved. Obviously no problems are solved overnight so what you really need is a sustained effort. For us, that's why we're more concentrated on the party building end. -Janessa Goldbeck, Director of Membership,
  4. [When using the web to explain your organization or initiative], show, don't tell. Use pictures and point to interesting and human results. You'll hear and read that everywhere, and it starts to sound like its a cliche, but you'd be surprised at how many stupid mother****ers will say that they know better than showing, but will tell all the Goddamn same. -Totally random, kinda' drunk web designer I met at Soveirgn, a bar in North Chicago.
  5. We basically give young people the tools, we tell them we're here for them, and then we let them do the rest on their terms. They decide if a traditional meeting for them works for them better than a potluck, or the other way around. You can't regulate how those sorts of things work; it's a waste of time. We tell them we're here for them, we teach them how to get the press to pay attention, etc. and they do the rest. Combined staff sentiment, .