Is your organization trying to figure out how to use Web 2.0 tools to work with young people? Ben Rigby of Mobile Voter, and the folks from Rock the Vote have authored a new book, Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize and Engage Youth, that could be just what you need!

In an interview with Ben on the Net2 Blog and Net2 Podcast, Rigby talks about Mobilizing Generation 2.0:

"It's about how nonprofits and political campaigns are using Web 2.0 tech to engage young people in civic life and politics. There are seven main chapters. Myself and my research teams looked into blogging, social networking, video and photo sharing, mobile phones, wikis, maps, and virtual worlds. In each of these areas we investigated how the software was being used by organizations to accomplish their mission-related objectives.

We found a lot of successes, a lot failures, a lot of false starts, wrote them up, did some analysis and said, 'Here are the successful strategies in each of these areas. Here is what we know so far. Here's what we have yet to know. Here's what the future may bring.'

The book's publisher, Jossey-Bass, is offering a special discount to TechSoup members. When you order the book through josseybass.com, use the code W77TU and save 20% off the purchase price ($39.95).

If you live in the Bay Area, you can hear Ben speak at the July 8th Net Tuesday in San Francisco.