Check out the guest column, "Harness the social web before it harnesses you" by our own Marnie Webb in the Philanthropy Journal. Here's a blurb to tempt ya:

To make these tools work for you, you need to follow two key guidelines:

* Tell people what you are doing. Give them details. Tell them you need beds for the pet shelter or you have to buy paper for the copier. And make sure you let your supporters know what their help meant to you.

* Give up some control. When you start letting the details out, those passionate people are going to come up with own ideas about what you can do. Let them take those ideas and run with them. Resist the urge to take them over or tell them what would work better. Instead, point to them proudly.

Read more!

Photo of Marnie Webb by Beth Kanter.