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Happy New Year Net2ThinkTankers!
It's a New Year to share your opinions, thoughts and ideas about how nonprofits can use the social web for social change. In 2007 you answered the questions:
What is needed to facilitate more nonprofits' adoption of the social web?
What is the ROI (return on investment) of the social web for nonprofits?"
How can nonprofits use the social web during the "Giving Season?"
and Who was the Best of the Nonprofit Social Web for 2007?
Our first Net2ThinkTank question for 2008 is:
How Can Nonprofits Use Twitter? Should They Even Bother?
Quite a bit was written about how nonprofits could use Twitter when it started to become popular last spring. Now that some time has passed, how do you think nonprofits can use it to their best advantage, or should they ignore it as a passing fad?
Please tag your post, "net2thinktank" and send a link to your post to me at bbravo@techsoup.org by Tuesday, January 15th, Noon PST.
If you don't have a blog, but would like to contribute to Net2ThinkTank, write a post here, on the Net2 Community Blog. Any registered user can post on it. Here's how.
Comments
Might work
I have never used twitter myself, but I guess informing people via twitter what you are doing with the money they donated might be nice:
- "I'm now busy buying product X so we can do thing Y later on"
- "I'm now on my way to Y"
- "I'm now doing Y, check out the pictures at our blog"
That could work. It might make the efforts of the nonprofit less abstract. Still, I'm not really sure how big Twitter is, and how much of a reach you would get. It also seems to me as taking a lot of energy and time (I don't Twitter, some people love it, so there should be something to it).
You have to have the type of supporters that actually know what Twitter is. A lot of nonprofits probably don't have those.
So I'd say; don't bother, but you can put the question on your blog (should we Twitter?) and if you get a lot of positive reactions (from people relevant to you), it might be worth a shot.
I'm curious to see what others will say about this..
Twitter and Nonprofit Thoughts
I wrote a post several weeks ago, "The Top Six Signs That Twitter Isn't For Your Nonprofit" and summarized the comment discussion into a blog post here at Netsquared