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Speaking of What is the Return on Investment of the Social Web for Nonprofits, TechSoup, NetSquared's "mother" org, is having a free, 2-day online event, Making An Impact: Web Stats for Nonprofits, on October 16 & 17 in the Web Building Forum.
Join Yann Toledano, Internet Marketing Consultant and host of TechSoup's Web Building Forum, and Malin Coleridge, TechSoup's Senior Web Analyst, as they explore how to use Web statistics effectively on a shoestring budget. They'll explain key Web metrics and why they matter for your nonprofit. In addition, they'll discuss how to use your statistical data to improve performance through testing and optimization.
The event will cover:
* What web statistics should my nonprofit look at?
* Web analytics and best practices.
* How to use statistical reports to measure impact.
* What, when, and how to test your Website.
* Inexpensive resources for Web Statistics.
* What are the different lenses through which you could look at your Web stats?
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How to participate ?
Does one simply tune into the Web Building Forum online, or is there a chat/webex/audio line that I can tap into while driving?
re:How to participate ?
To participate, simply join in the online forum. This event is asynchronous (non-live), so post anytime, no registration required. Hope to see you online.