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Museum Podcast Marketing and Contest
SFMOMA produces a podcast called, Artcasts. If you show your MP3 player loaded with the current SFMOMA podcast at the Museum box office, you get $2 off admission.
They are also inviting the public to create their own Artcasts for SFMOMA as part of the Artscasts invitational:
Podcasts may range from inspired verbal commentary on works in the collection to sound art made in response to your Museum experience. The shape it takes is entirely up to you.
Winning entries will be selected by a jury comprised of SFMOMA staffers and a guest artist. Ingenuity, veracity, and an original point of view are all taken into consideration. Selected podcasts will be featured in monthly SFMOMA Artcast installments beginning summer 2006. The winning podcaster will receive a one-year membership to SFMOMA. The deadline for submissions is May 1, 2006.
- Britt Bravo's blog
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Museums Embrace User-Created Media
I like both initiatives. I think it's great that SFMOMA offers a discount for bringing an MP3 player. But I like it even more that SFMOMA is embracing the idea that visitors have value to contribute through their own podcasts. It's going to take some time before a large number of museums embrace this more collaborative spirit.