Last night at the BlogHer holiday party I met Jeremy Pepper, author of the POP! PR Jots blog, and Director of Communications for The Point, "a social platform for people to solve problems they can't solve alone."

Similar to PledgeBank, users create an "Ultimatum" like, "When you order at Starbucks, ask them to buy 100% Fair Trade coffee." Supporters are asked to sign on to the campaign. When the campaign has reached a "tipping point," its supporters take action. The Point can also be used to organize events and raise money, and it has a social networking component.

The part that piqued my interest is the inclusion of Problem pages which facilitate collaboration with other people about how to solve a problem:

One of the coolest problem-solving tools, I think, is the Supply Chain that maps out relationships to help you determine the most effective target for your campaign:

"Map the relationships between people and organizations using the Supply Chain. Maybe you have an issue with a company that doesn't sell directly to consumers. Use the supply chain to apply indirect pressure on their most important business relationships. Navigate to a related company that deals with consumers, and target a campaign at them."

Scroll to the bottom of www.thepoint.com/doc/tour2 to see a graphic example of the Supply Chain.

What do you think of The Point? Would you use it?