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Building community in your area? Check out the newly-launched Community Organizers Handbook! Everything you need to start and grow a NetSquared Local group or any other community-powered program.

Paul Saffo: The Importance of Being Cybergenic

During the first NetSquared Conference (N2Y1), technology futurist, Paul Saffo, spoke with Lucy Bernholz and Howard Rheingold about "disruptive technologies" that cause significant changes in the way that individuals live, businesses operate, or society behaves during a session entitled, "Making the Most of Disruption." (Watch it on FORA.tv. Listen to it on the NetSquared Podcast).

Last week, Saffo's article, Obama's 'Cybergenic' Edge appeared on abcnews.com. It talks about how successful candidates need to not only be "mediagenic," but also "cybergenic."

"[T]he political center of gravity is shifting from the waning mass media world of TV to the emergent personal media world of the Web and cyberspace. To win, candidates must now be "cybergenic" — able to surf, blog, IM and twitter their way into the hearts of activist 'netizens.'"

Saffo notes that successful politicians of the past who adopted new technologies (i.e. Roosevelt and the radio "Fireside Chats," JFK and television) were all passionate about the technology they used.

What new technologies are you, or your staff passionate about using?

How can you make your organization more "cybergenic"?

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