I'm having time over this long weekend to catch up on some of my favorite podcasts, including UNICEF's podcast.  In a February 6th program, they announced the launch of the UNICEF vodcast.

Here's what UNICEF's Chief of the Internet, Broadcast and Image Section, Stephen Cassidy, had to say about why they chose to use this new tool:

UNICEF wants to be part of that group of people who are participating in this new technology.  We think early adopters will be people that we want to talk with and that they will spread the word in a broader community.  We want the world to be interested in the health, education, equality and protection of the world’s children.  As part of delivering that message, we’re seeking every possible platform, every single mountaintop from which to call our message, and the vodcast is the latest way that we can accomplish that goal.