I'm teaching my first webinar for a client in a couple weeks. Wahoo! I've been doing some research on how to present a successful webinar, and thought I'd share what I've learned.
For folks who are unfamiliar with webinars, they are online classes where participants watch the speaker's presentation on the web, while listening to it via their phone. NTEN, Idealware, and TechSoup host webinars that will answer many of your burning nonprofit and technology questions!
I'd like to see more nonprofits using webinars to engage supporters and potential supporters. They could be a fun way to do trainings for volunteers, fundraiser table captains, house party hosts, and concerned citizens who want to learn more about the issues you are working on.
Below are the webinar presenting tips I found.
They aren't that different than best practices for face-to-face presenting . . . I hope you'll share your tips too.
2. Run a practice webinar to work out any technical glitches.
3. Arrive early so you can welcome folks. Your first slide should let people know that the meeting will be starting shortly.
4. Review guidelines, like how people can participate (i.e. chat, raise hands), and how to mute phones.
5. Build rapport by posting your photo while you introduce yourself. If it is a small group, encourage people to make short introductions.
6. Get everyone's attention in the beginning: tell a story, provide a statistic, read a quote, or show a shocking image.
7. Provide a clear outline of everything you are going to cover, and what your learning objectives are.
8. Keep the session interactive by providing places for people to ask and answer questions throughout the presentation whether by virtually raising their hands, chatting online, or having a discussion over the phone.
9. If you know them, use people's names, and include them in examples when appropriate.
10. Share information in short segments.
11. Speak slowly and clearly. Pause frequently to allow people time to absorb the information.
12. Leave plenty of time for questions at the end.