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Gaming and Fundraising: Real World Charity Benefits from In-Game Campaign
Electronic Arts and the BC Children's Hospital just experimented with a unique campaign: appealing directly to video gamers to drive donations. Other organisations - such as Child's Play - have also tapped the couch-potato crowd successfully. Apparently gamers have big hearts as well as twitchy fingers. So what can your non-profit learn from all this? Read our analysis...
- Channing's blog
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Thanks April. Let's kick it
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Beautiful!
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I would like to participate
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