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Lukewarm for social media at the UN Climate Change Conference in Copenhagen

Oh, climate change. Oh, the UN. A giant concept and a giant organization, both with limited access points for the public, guaranteed to make you feel small, disempowered and unheard. Well, it’s that time of year again: it’s the UN Climate Change Conference, and this year it’s happening in Poland!

Kidding. That’s an excerpt from last year’s post about the UN Climate Change conference, when we did a case study of the Polish website (and Avaaz). It’s just that, when it comes to climate change and making UN information accessible, so little has changed since last year that everything’s feeling, well, a little recycled.

Our criteria last year for a good conference website holds up: conference websites have to be clear, pretty, interactive and useful to thousands of stakeholders with radically different needs. Last year, we thought the Poles had given it a good try. Sure, it wasn’t the prettiest website, but they tried to make complicated information as accessible as they could through an issues quickfinder and a section called “Essential Background”. But they also used a lot of jargon. Can the Danes do better? (More...)

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