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The secret word for what you do at your non-profit
Hey, does this sound like your non-profit job description?
"…Creating, communicating, delivering, and exchanging offerings that have value for clients, partners, and society at large."*
Surprise: the secret word for your job is marketing. Why is it a secret? When you work as a fundraiser, "marketing" is a bit of a dirty word - it sounds corporate, and insincere. But good marketing isn't about lying to people or tricking them into your product - it's about connecting with the people whose values line up with yours. And a little cross-pollination is all it takes to save you reinventing the wheel when it comes to, well, getting on with the job of marketing your non-profit.
Where can you access online marketing advice that applies to non-profits?
(guess where the term "marketing" comes from?)
Original Photo: flickr user lumierefi CC 2.0
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- Thanks, Joe!
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