Yeah, you know: that Craig! The BBC reports on Craig Newmark's Craigslist and its "well over three billion page views" per month -- making it damn near as popular as my blog.

Everything about Craig and the company he incorporated, almost reluctantly in 1999, makes no sense in business terms. But that is its genius, and the reason why its users love it, and swear by it.

His mantras, which he articulated again from the podium of the New York Foreign Press Center, are that it is a real and reciprocal online community that is "just trying to give people a break" across the 190 cities it serves.