Inclusion
Seen by many people just as a technology, the web2fordev conference proved to me -once again- that people are more minded and complying when gathered together for so-called web2.0. The conference–even with the official and formal character it has within the FAO headquarter–got a neat unconference character; as the the director of FAO communication said at the end, “This halls have not seen this kind of event before.” It was a good mixture of people from many different backgrounds. There could have been more activists and pioneers in my opinion, but the conference fortunately attracted many people from all around the world.

Patience
Through the days, I felt again that we are still at the bottom or ground work of the using web2.0 for development. Many participants had just started experimenting with blogs, etc. by themselves, and had an understandable difficulty to grasp web2.0 in all its dimensions. Therefore, some discussions went not as deep as I wished, but the different perspectives were valuable. There was often a mixture of scepticism and enthusiasm. Will wikis make sense one day? How much trust do we need to place on wikis , and can we even establish that only virtually? Where is the audience for blogs and how can I filter all that information? That way, on one side, participants helped each other to make sense of all these tools, and on the other, sophisticated database RSS models were presented by Thierry Helmer or Thomas Metz. I wonder how can we cope with the challenge of having so many tools developed in such a short time? Many people are certainly not disposed or cannot follow.

Web2.0 in the field
The conference showed me clearly that a lot has been done in and between organizations. That is where the potential and the easiest implementation lies. There are a few projects in developing countries that have not yet implemented web2.0, but unless obvious challenges are not bridged, it will be difficult to implement more. It was, therefore, helpful and quite realistic to hear from Moses Kisembo and Kado Muir that blogs and wikis are not seldom light-years away from what is needed in Uganda or Nigeria. Nevertheless, bloggers such as Prince Deh from Ginks show how important this pioneer work can be. One high hope at the conference, which was often mentioned, was the mobile phone. Some presentations had in my opinion more of traditional web approach, but there were also many exceptional interesting cases such as Brosdi .org, which is supported by Bellanet. Market information systems and knowledge sharing via questions and answers (e.g. audioblogging from India) were the strongest examples in terms of rural development. One major success factor was that it has a benefit for the community, and in that way they are willing to contribute.

Complexity
Another key lesson was the big question of ‘how to best combine all these web2.0 tools to obtain better results.’ Everybody is still experimenting –this might be what web2.0 is all about. Nevertheless, I understood the importance of taking a holistic approach and use a combination of blogs according to the objective. So, experimenting still needs a strategic approach; in that way users do not fear an information overload. Blogs, for example, can be used for knowledge sharing, but then they may need to be very different when used for a campaign. And how are wikis and blogs linked to preserve transparency? I did not hear about strategies for best combining all the tools using available data and rss feeds. How do I offer all these channels for collaboration and still filter what is important to me? This has to be overcome to prove the benefit and not just use the technology for the sake of it.

I had the feeling everybody shared an enthusiasm for the potential that development can have, but I also only saw a few clear structured projects. A complete contrast to that was Damir Simunic, who talked about Collaboration on the Edge of Network. He basically argued that web2.0 is still too far away from broad usage by presenting a tool relying solely on emails, which has enough capabilities. Even though I find email is often an information overload application, Damir gave an interesting example: at the WHO, a 20.000 people network manages over easy mailing lists and easy features, proving traditional ways can be successful, especially in developing countries.

Networks
Dan McQuillan wrote a powerful wake up post and summarized very good the strategic questions about ‘dealing now with the available possibilities through web2.0.’ To me, it seems the power of web2.0 has been shared by most participants, but what could be done with it now and how to engage it was still unclear. In my panel, I asked therefore, whether organizations are open to sharing, willing to network and engage in such a participative manner. The conference showed how web2.0 brings an unusual mixture of individuals (e.g. activists), organizations, media and companies together. It needs a change in culture towards more openness and trust, which is not always easy –after all, who wants to or can accept that his or her wiki text has suddenly changed?
Collaboration through web2.0 is happening between a diversified landscape of these actors, and I wonder what will be the outcome of that. I liked the way Dan quotes Charles Leadbeater on ‘low-cost, self-organising networks will innovate all kinds of needed solutions.’ I hope that this innovation will be open source driven.

Content
Interestingly, there were few discussions about content. What is the type of content that will be delivered, shared and remixed through web2.0? What kind of content is there and how can it be virtually exchanged in a rather oral culture? Moses Kisembo and Jon Corbett summarized it nicely in a discussion we had. What helps all these new forms of information and technology when one does not know how to use them, and then it does not have any benefit, e.g. for a farmer? The question of relevance of all this user generated content was rarely discussed. Ethan Zuckermann emphasized in his presentation how important filters in this regard are. How to filter the information or voices to a meaningful size to find all that that is important to me. Aggregators can help, and so do social bookmarking sites, which show evaluated ranked webistes. More important are however, people, who sort, comment and translate content and make sense and relevance in the growing sea of information.

However, I imagine too that feeds and tagging can help. And as fast as the web developed, more things are coming up such as rss manipulation. That means, you drag data from different sources and with the sum of it, you make something better. And that is also what Michael Saunby’s presentation showed. With a mix of rss and data, manipulation fascinating new geographical information can be generated. These mashups can be mixed with all kind of freely available information sources, and as with Michael Saunby’s case, allow individual climate change analysis.

Please check the web2fordev blog for more information. There have been 50 posts written around the conference. Nynke Kruiderink and I give a little interview on tagging.