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Net2 Think Tank: Going Digital
New organizations build their services and strategy to fit into the existing paradigm of the technology that is available today and the innovations that are expected to happen in the future. But, many enterprises and organizations have existed since long before mobile and web technologies were ever envisioned. How are you updating your previously off-line services to be available online?
Regular contributors, please note that we've broadened the ways that you can contribute, so be sure to re-read the "How to contribute" section below!
Topic:
How is your enterprise “Going Digital”? Has your organization found ways to move previously off-line services or content online? Share your story and lessons learned with the NetSquared Community!
Deadline: Saturday, August 21st
How to contribute:
- Post your response online: Leave a comment below, write on your own blog or website, post on the NetSquared Community Blog, or share your feedback on Facebook, Linkedin, or Twitter.
- Tag your post, comment, or tweet with net2thinktank.
- Email Claire Sale the link to your post.
- Have you written about this topic in the past? Great! Simply add the net2thinktank tag to your post and email us the link.
Be sure to get your submission in by emailing Claire the link to your post by Saturday, August 21st.
The roundup of contributions will be posted on the NetSquared blog on Monday, August 23rd.
About Net2 Think Tank:
Net2 Think Tank is a monthly blogging/social networking event open to anyone and is a great way to participate in an exchange of ideas. We post a question or topic to the NetSquared community and participants submit responses either on their own blogs, the NetSquared Community Blog, or using social media. Tag your post with "net2thinktank" and email a link to us to be included. At the end of the month, the entries get pulled together in the Net2 Think Tank Round-Up.
- Claire Sale's blog
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Get the round-up
This Net2 Think Tank is now closed - thanks to everyone who responded! Here's a link to the round-up post: http://www.netsquared.org/blog/claire-sale/net2-think-tank-round
Feel free to share your tips for "Going Digital" below or in the comments section of the post!
Net2ThinkTank: Going Digital
With more than 25 years of experience as an authority on trends and analysis in higher education for thought leaders in New England and beyond—and after more than a year of studying changing reader preferences that have affected all print publications—we published the final print edition of our New England Journal of Higher Education in February and moved fully online in June as part of a robust NEBHE "content hub" at www.nebhe.org.
As the platform for the digital Journal, we aim to make NEBHE's new content hub a portal for all things related to New England higher education and its role in powering the region’s innovative economy.
The hub is anchored by: long- and short-form commentary and analysis (as previously featured in print quarterly issues of NEJHE); links to critical higher education-oriented data (as previously featured in NEJHE’s annual Trends & Indicators issue); campus news and events (as previously featured in the biweekly NEJHE’s Newslink); current and past NEJHE articles; reader comments and dialogue; roundtable discussions and video of NEBHE and conferences; links to NEBHE partners including the region’s more than 250 colleges and universities; and an interactive social networking capacity.
We have adopted social media technologies that offer speed of news and content delivery, without compromising the depth and value our readers have appreciated from the Journal over many years.
The transformation has saved us printing and mailing costs at a time when NEBHE's budget is under severe pressure. Though the NEBHE staff has been shrinking, we continue to enjoy the editorial contributions of the thought leaders and practitioners who have read the NEJHE for more than two decades and now the enthusiasm and web-savviness of two part-time editorial assistants who have helped us build content in the new environment. The next challenges are to draw more readers to our rich content, engage them and develop revenue strategies to support the work.
John O. Harney, Executive Editor
The New England Journal of Higher Education
45 Temple Place, Boston, MA 02111
Phone: 617.357.9620 Ext. 101
http://www.nebhe.org
Re: NET2THINKTANK: GOING DIGITAL
Hi John,
Hi, I'm Claire, NetSquared's Network Coordinator. Thanks so much for sharing your Going Digital experience with us. It sounds like NEBHE has made a strategic and informed plan for the transition. We'll be posting the Net2 Think Tank wrap-up on Monday and will be sure to include your submission.
Looking forward to sharing your experience with the community!
Best,
Claire
Online Fundraising
Topia Arts Center recently launched an online fundraising campaign in conjunction with the "big bang" launch of our Capital Campaign with a community artmaking event "Symphony of 100 Carpenters". We are a green arts and education center in development founded in 2004 with a great theatrical design by Robert Long's Theatre Consultants Collaborative and a LEED platinum architectural schematic design by local Berkshire architect Dana Bixby. Our historic building had been closed for over 40 years before we opened the doors in 2005. Prior to our online campaign, we were able to raise enough funds to clean out the space, rebuild the original vaudeville stage and install an HD projector and a 32 foot screen. Local users became interested in using the space, and Phase 1A of the Capital Campaign is geared to satisfying our ability to be a shared use downtown space for the local high school, youth center and a community theater. For this Capital Campaign launch, door to door fundraising and personal business outreach was not able to raise significant capital needed for the buildout of the Stage Extension, but a Kickstarter Campaign focused on the Symphony was successful at raising almost all of what we needed for that project. It catalyzed a local business to offer a match and helped us raise awarness about the concert, our project and the immediate fundraising need. We are hoping that through our online initiatives we can engage a community that is global while serving locally.