In the aftermath of the earthquake in Haiti, the American Red Cross raised over $32 million in donations through $10 text messages. This figure smashed the existing mobile fundraising efforts and amazed even the champions of mobile advocacy. Was this campaign a viral fluke, or an indicator of what’s to come?

Mobile Benchmarks for Nonprofits

The Nonprofit Text Messaging Benchmarks Report shines light on the current trends in mobile advocacy and mobile fundraising for nonprofit organizations in the United States. A joint venture between M+R and MobileActive.org, the report provides benchmarks and metrics by which nonprofit organizations can measure their success with text messaging. It also illustrates the various ways in which organizations are using text messaging including fundraising, advocacy, informational, and go-to-web tactics.

With loads of statistics and examples, this report can help you to help you build a strategic text messaging program for your organization. Download the report.

(Full disclosure, I used to work for the American Red Cross and was involved in the Mobile Giving Program.)