I have just taken on a new Wordpress site to fight a housing development.  My day job is advising charities on CRM - its interesting being on the other side of the fence. Our contention is that apart from trashing the precious English countryside it will also increase the risk of scenes like the above from last year, if spongy fields near the Severn are replaced by concrete runoff. It sounds like a no-brainer, but attracting interest to a protest site like this is not so easy. I am going to have to re-read Beth Kanter from the start, but in the mean time it would be nice to find some tags that work for me.

How do you work out what works in an area outside your normal sphere of work - seems pretty hit and miss to me. Delicious and Twitter seem the obvious startpoints but famring them for like minded campaigners is not so straightforward.  I already had a moan about this on my blog here. Any contributions on how to track down key tags in specific sectors very welcome!

 Charles