You know that moment when your CEO says "this social media stuff is all very well - but so what? How can you prove it's had any kind of impact?"

Well, let's say that evaluation is something that the whole of my campaign is rightly focusing on. And it turns out that the evaluation consultancy we're working with are pretty new to 'new media'. So, happily, they invited me over to their offices to help with a luncthime seminar on using social media for monitoring and evaluation.

Preparing for the seminar gave me a reason to read all those great Beth Kanter ROI posts i've been saving up :). You may be interested to read my conclusions so far at The Apollo and Dionysus of digital evaluation - and I'd certainly be interested to get your comments.

Maenad with tambour by Glamhag