I've been bookmarking articles for some time about the Obama campaign's use of technology. This is the URL to my list on delicious. http://delicious.com/david.cancer/politics

What strikes me is that success came from using a robust online infrastructure, a whole bunch of technologies, and good old-fashioned engagement both online and face-to-face. They trusted that the technology would enhance the campaign and made a total commitment to it.

I think nonprofits big and small are going to need to stop hesitating and commit to doing as much as they can with the resources they have. There are platforms designed specifically to make setup cheap and easy. Recruiting "digital natives" to help might be a way to start.

It's not going to reach a simple plug-and-play functionality anytime soon. They have to commit to going up the learning curve.