hello world,

We're entering a time when short form communication is available to anyone with any type of device. This terse content is of every type, language, and culture. We now have the tools for truly participatory democracy, where everyone's voice can be heard.

The mission of "140 Characters" (the book, the app, and the concept) is to change the world with just a little bit of hypertext. We want to make better writers, for that moment when one message can have a tremendous impact.

Take a look and see how you can get involved.

We are also in an age when micropayments and "one dollar apps" are prevelant, and the market is driving prices down. In order to compete in this new economy of attention, the name of the game is focus.  

In my world, I focus on one dollar at a time.

The title of my session is: Why A Dollar.

Start with a one dollar app. Start with the one thing that your app does better than any other app, and focus on polishing that feature until it shines at the entry price point. Charge a dollar because you can deliver that one feature faster, at a higher quality, to more people than if you'd waited to add things and charge more money later.  Your one-dollar-app will help you bootstrap your two-dollar-app, and on upwards over time.

Begin with a dollar because there are certain expectations that users have, once they pay just a little bit of money for something.  Don't charge too much, or expectations could be inflated. Ship just enough software that your customers recognize value. One dollar can get you valuable feedback and praise, where two or three dollars may get you wishful thinking and complaints. In his session, Dom will describe lessons learned from HP Labs, the MIT Media Lab, Twitter, and Adobe Systems about the value of simplicity and a focus on the mobile market. Case studies will include his work with the Obama '08 iPhone App team, and his iPhone software company DollarApp in San Francisco.

Thanks,

    -@Dom