TOPIC: Email communications – still alive and kicking
It’s easy to get distracted by that new-fangled social media stuff (so shiny!), but the folks on the ground in non-profits know that the real action’s in email. That’s where you raise the funds to advance your mission. That’s how you get people to show up to events. That’s how you get petitions signed.
There’s plenty of life left in email communications, and learning how to test, optimize, and integrate email campaigns is (I reckon) the best investment you can make in the online space.
Who am I: Eli fell in love with volunteers in 2000, and has been working to build community ever since. He'll take any title: Production Manager, Tour Director, Volunteer Wrangler, Wagon Master, Outreach Coordinator... even "Marketer"...just as long as he gets to hang out with enthusiastic people who are working together on a project because of a consuming passion.
Lately Eli has been assisting the David Suzuki Foundation with their online campaigns and community development.Â The internet is fun!