A feast of social media know-how from Wellington, NZ
In the world's coolest little capital NetSquared Wellington hosted two talks this week. We showcased different approaches to social media as part of the global #SocMedSep themed month.
From the the Sustainability Trust we had Megan Husbscher tell us about they are using to reach out to a broad range of customers, supporters, volunteers and people seeking to have greener lives.
So as not to get tangled in policies and procedures, Megan says the Trust has a philosophy of getting out there and doing it. Their motto is learn as we go.
Reflecting diversity and allowing people across the whole organisation to use social media is what Megan would like to see happening. It's not as easy as it sounds, as people are busy doing their day jobs.
When asked what makes a good post, Megan said "anything that comes from your heart, that genuinely moves you, will move others."
Getting more people to get out and about in Wellington is the aim of the capital's tourism agency Positively Wellington Tourism.
Talking about their work Digital Marketing Manager Helen Player gave the impression they get to be very creative in how they approach this.
To run with this fresh approach Helen squashed the things they've learned into five tips:
- Beat print and other newspapers (otherwise you're too late)
- Track what you do
- Be relevant - everything has a Wellington angle
- Cater for mobile - including any apps
- Make it easy to take action.
Competitions are a big thing - theses are used to attract people and encourage them to stay in touch. This included a virtual wishing well that mimicked a infamous fountain in grungy Cuba Street, where people outside the city can win trip. More are coming soon.
It was fantastic that both our #SocMedSep presenters shared fine-grained detail, including statistics.
We sounded people coming about being able to access personalised advice at a social media surgery. Despite being introduced to the idea by me wearing a medical mask and stethoscope, and wielding a plastic scalpel (though no rubber gloves, just yet!) people seem responsive. We'll look to organise something before the end of the year.
[This blog post appeared on Common Knowledge website, the digtal home of NetSquared Wellington organiser Stephen Blyth.]