Hi, this is Ginny Hunt live-blogging from "Anyone Could Call: Cellphones in the Global South" at the NetSquared conference. I'll try to catch as much as I can as fast as I can - apologies in advance for any errors.

The session is being immoderated by Robert Frank, currently the VP of Strategy and Business Development at Banana Republic and CompuMentor Board Chair.

A bit about our speakers:

David Lehr, from Project Market Light at Stanford's Digital Vision Program, works with rural farmers in developing markets to deliver information on-demand, directly to cell phones.  Eric Sundelof is from the Reuters Foundation and inthefieldONLINE.net, a cellphone platform for in-the-field reporting solutions for especially emerging markets.