Intro to Twitter for Nonprofits and Social Enterprises: #VirtualNet2 Slides, Audio, and Wrap-up

Claire Sale
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This post outlines how Net2Camb hosted it's first livestreamed event, provides information about how view the slides and listen to the audio, and overviews our future plans for providing more live and recorded Netsquared Local event content in the future.

About the event

Participants at Net2Camb Event. Courtesy Andrew Entecott.

Ellie Stonely graciously offered to share her experiences using Twitter with our NetSquared Local group in Cambridge, UK. The topic was Intro to Twitter for Charities and Social Enterprises. In the talk, Ellie led a strategy-based conversation sharing case studies, lessons learned, and first steps for people and organizations that are interested in trying Twitter for the first time. 

The event was held on 24 May 2011, at Cambridge Online. You can read a few excerpts from the event on Storify.

About the livestream

A few weeks ago I got a note from Steven Flower, the NetSquared Local organizer in Manchester, asking if the group I help manage in Cambridge wanted to collaborate in real-time from 130 miles away. His email started: "Just a random thought, but we too have our Meetup scheduled in Manchester on the SAME DAY! Right now, we haven't a speaker or anything, so here is my crazy idea". The email went on to outline a way to stream content over the web to provide an event speaker in both cities simultaneously. I love crazy ideas and I knew it would add value to our efforts, so of course I said YES!

Now, I'm no techie, but Steven had been testing out a tool called Ipadio for streaming and sharing audio within his group. He suggested that we could upload the slides before the event and use Ipadio on a mobile phone to stream the audio live. We could also share ideas and feedback in real-time with virtual participants using the #virtualnet2 hashtag as a twitter backchannel.

His plan worked a charm!

For anyone else intersted in using this solution for their events, here are a few of my lessons learned:

  • The speaker needs to give an audio cue to the virtual participants every time she changes slides. We did this by having someone other than the speaker flip through the slides, which gave the speaker a reminder to say "next slide please". We also tweeted out (using the event hashtag) which slide we were on in the room.
  • The speaker needs a microphone. An easy way to do this is to clip a headset/mic that comes with many smartphones onto the blouse of the speaker, and ask her to put the phone in her pocket after you log in. No need to plug the headphones in her ears though - it's a one-way channel!
  • Test the audio before the event. Make sure it's not too echoy or quiet. Make sure you know how to log in.

It's not too late to participate!

Ellie Stonely Speaks at Net2Camb Event. Courtesy Andrew Entecott.

While we did a lot to provide an interactive experience in real-time, if you missed the event you can still access the content to review in your own time. Here's how to access it:

  1. Open or download Ellie’s Slides
  2. Open the audio stream
  3. Use the #virtualNet2 hashtag to share ideas on Twitter. The speaker is @e11ie5 and the host group is @Net2Camb.

The future for #VirtualNet2

This wasn't the first NetSquared Local event to be streamed online and it certainly won't be the last. The Philladelphia NetSquared group, for instance, have been pioneers at streaming Local content and have inspired much of our thinking for the Cambridge-Manchester event.

In the future, we plan to make it easier for people interested in participating in events virtually. Soon, we'll be launching a Virtual NetSquared Local option "officially" but if you'd like to be automatically notified of future events you can go ahead and sign up on the Virtual NetSquared Local meetup page today.

Thank yous

The first big THANK YOU goes to the community and event participants in Cambridge, Manchester, and aroudn the world. Thank you for bearing with us when things didn't go quite to plan (for instance when the slides were posted about 5 minutes before the talk!) and thank you for encouraging us to make the event happen - both online and in-person.

To the fabulous Ellie Stonely. For providing excellent resources, ideas, and conversation. Your situation yesterday wasn't ideal, but you really pulled through!

To Andrew Entecott and Cambridge Online. For being our gracious sponsors of the event, even during this rough time.

To Steven Flower. Thanks for the hard work, inspiration, publicity, and friendship.

To Manchester Net Tuesday. You guys rock and I can't wait to have another event where you stream to us!

To James and the other folks at Ipadio. Thank you for your technical support!