Oxfam, The Global Call to Action Against Poverty, Comic Relief, Save the Children, and others are teaming up with YouTube and Black Eyed Peas' frontman, will.i.am to launch a new song and video. The song will inspire individuals to take action and hold their leaders to account for their Millennium Development Goal commitments. The launch coincides with the UN High Level Event on the MDGs being held September 25th, in New York. The inter-agency campaign team is blogging their experience as they build and launch the action.
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At a recent NetSquared meetup in New York, we discussed the need for Open Source Campaigning -- taking the lessons from OS software development to how we build and execute campaigns. Towards that end, we are experimenting with how we can do more to involve others as we launch. This is an exercise in knowledge sharing and we hope to share our lessons learned, including our mistakes. More importantly, we hope others, like you, will share your thoughts and feedback as we solicit your advice in a FREE :) open source kind of way.

Check out the blog and share your thoughts via email at blog (at) inmyname.com

Thanks.