I think the growing numbers of social entrepreneurs may change this point of view over time.   My firm is a professional services provider (marketing & communications) for many non-profits and cause-driven companies, but we're a little different than most in that we set up a non-profit wing of our business to help the non-profits that cannot afford our services get their message out. So on one side of the house is a traditional creative services/marketing agency (we're the first to admit that we are not a cheap shop, but the results, quality and advice are valued by our clients) and the other side is a non-profit doing similar work for npo's that our Board reviews and votes on each quarter.    Personally, I'm still learning about the non-profit space. I come from a Fortune 500 marketing background, so I have a hard time understanding why non-profits can't create enough value to generate massive amounts of funds. I know there's a lot of competition for donor dollars, but people are emotional beings and most non-profits have the lock on emotional connections. It seems like it's just a matter of reach and transparency. If donors see a measurable return on their contributions, I have to believe they will continue to give within their means.   What are your thoughts on how this relates to applying for-profit business thought to the non-profit space?