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List of Digital Marketing Tools & 10 Step Social Media Assessment

As part of my recent transition from my digital marketing/social media job to the nonprofit sector, I decided to put together a list of digital marketing/social media tools and a 10 step social media assessment for nonprofits to keep my brain working in high gear. I had found that a lot of the "top social media tools" type lists that you can come across online often seem to be either way too high level, listing tools that everyone already knows about, or they list very specific tools that may not be useful for the majority of organizations.  I tried focus my list on tools that I have actually used and can see the great value in for any organization (and really any small to mid size businesses as well). In any case, these documents were just sitting on SlideShare and just thought I'd share them after seeing Amy Sample Ward's wonderful presentation on community driven social impact at the National Conference on Volunteering and Service in July. 

Hope someone finds these resources useful, I'd certainly love to hear from others on additional social media/digital marketing tools that you would recommend!

 

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Hey Jeffrey-

Thanks so much for sharing these resources! I just read through the 10 Step assessment and it was great - so great, in fact, that I have lots of ideas and questions to add to it.  One this specifically that I wanted to highlight was movememnt building. This is a really important topic for me and something I am always encouraging organizations to think about: how is my work creating a movement that allows for collaboration with other organizations and campaigns, and empowers individuals to push forward? You had a few questions in there that I thought spoke to this idea and I was really happy to see that.

I'd love to hear if you have had the opportunity to use these steps for creating campaigns/programs in your current job - and if so, how it went!

 Hey, no need to limit the

 

Hey, no need to limit the assessment to just 10 steps, would love to hear more of your thoughts on things to add/change! I completely agree with your point about movement building. It's always great to see when social media campaigns not only support other marketing efforts, but actually play a critical role in driving larger business decisions and movements (ex. Dell's IdeaStorm).
With the nonprofit that I now work at, we have had some really great ideas of ways we could strategically use social media and other digital marketing tools, though we find ourselves constantly evaluating the potential benefit(s) with the time/effort/people that would be required. Unfortunately with the small size of our organization, introducing even the slightest new process (or change) to accommodate social media efforts can have subsequently large effects so we’re just trying to be mindful of that.
We'll get there, just may take some time…

 

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