Why should development organizations engage with podcasting?

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We had a training session on podcasting by Mark Fonseca. I interviewed him to hear why he thinks podcasting can be an interesting tool for development. He said, people should know about international developments. As development organization you probably have something to say, a message. You don't want intermediaries to tweek or twist your message, so podcasting is the right solution to be able to get your message out. How to find an audience for your podcast remains a challenge though.

To see the video or to read more about the training see the blogpost on my blog: http://joitskehulsebosch.blogspot.com/2008/01/interview-with-mark-fonsec...