#LATech4Good News: September 2016

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Welcome to our newbies who help us continue to grow and thanks for everyone who's come out to the past several events to build our in-person community. It's fun to look at this graph of our membership: http://www.meetup.com/LATech4Good/stats/members/?range=all

Two informative events are on our September calendar and we hope you come out to engage in these conversations.

Digital Marketing with a Nonprofit Focus - Wed Sept 7

Anne-Marie Williams, Marketing Manager at Eisner Pediatric and Family Medical Center, and Marcus Benigno, New Media Strategist at the ACLU of Southern California will be leading the event. Anne-Marie is planning an interactive evening so come prepared to participate in the fun. You can expect the conversation to be wide ranging… marketing with a cause focus from fundraising and messaging to infographics, focused campaigns and strategy. Check out this link to get you warmed up to the importance of NPO messenging: http://nonprofithub.org/email-marketing/digital-strategy-npo-infographic/ 

The event is almost to capacity so sign up quick at http://www.meetup.com/LATech4Good/events/230692968.

Thanks to Eisner Pediatric & Family Medical Center, who is again hosting us.

Too Important To “Go Viral” – How Bright Pink Scales Impact With Social Ads - Wed Sept 28

Our speaker is Jordan Ruden of Craft & Com, who will share how Bright Pink found success in building a data-driven, ad-supported impact model that inspired over 100,000 millennial women to complete a five minute, 18-question cancer risk assessment in 2015... and how are bringing it to hundreds of thousands more in 2016. See the case study: http://www.slideshare.net/MarkBarker7/too-important-to-go-viral-61323308

Register here: http://www.meetup.com/LATech4Good/events/232712571

Our host is the LACI, LA’s cleantech business incubator - take a look here http://laincubator.org/la-kretz-innovation-campus

Intro to Content Strategy

You might want to follow up next week's event with NTEN's online course on Sept 13. Content marketing should play a key role in your overall marketing and community engagement strategy. From brand awareness to advocacy to conversion, content is a powerful tool with multi-faceted impact. It’s also something you can do with little to no budget.

NTEN co-sponsors the LA Tech4Good Meetup, so we think they’re great!

$125 NTEN members, $250 non-members

http://www.nten.org/event/course-intro-to-content-strategy

#ChaseGreat

LinkedIn has a campaign called #ChaseGreat and Aaron Hurst, founder of the Taproot Foundation and Imperative, wrote a post that he ended with this query: I’m curious, have any of you made a career change to pursue a bigger passion? If so, I would love to hear hear your story and the steps you took to #ChaseGreat.

It spurred me to write my own post titled I iterated (thanks for asking, Aaron Hurst) with some thoughts that I’ve been wanting to express - https://lnkd.in/bEm4tTq. Eli van der Giessen, Global Community Manager for TechSoup's NetSquared clubs (our second co-sponsor) wrote his story about nerds and activists https://lnkd.in/dn_m7h7. If you're a career changer towards social good, perhaps you'll feel inspired to write your own story too.

https://www.linkedin.com/pulse/why-i-had-found-non-profit-find-myself-aaron-hurst

https://members.linkedin.com/chase-great

 

See you soon!

Karen, Michelle & Anne-Marie