At what point does Grass Roots + Personal Media = Social Change?

NetSquared
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When we talk about how the opportunity for "grass roots" media use do we need to be more specific about what is possible? Doesn’t "grass roots" mean more than personal media makers? Doesn’t it imply collective action? We need more than media in the hands of thousands of people. Where is the mobilizing spark? How do we flick the Bic (lighter) and light the fire for colelctive ation and social change?

 

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