This topic is fresh in my mind since I just attended the first WeAreMedia workshop.

The workshop highlighted five tactics:

• Listen
• Participate
• Tell Your Story
• Generate Buzz
• Build Community

Who is doing this right? The Red Cross leveraged the listening tactic with the dedicated work of Wendy Harman who, pretty much single-handedly, created a culture shift in her organization and truly demonstrated the ROI of listening and participating.

I see lots of nonprofits leveraging the participating practice on Twitter with a nice mix of educating, explaining their causes, networking, asking and answering questions, fundraising and friend-raising. One of my favorites is BeTheChangeInc. My other favorites are folks who don't make a clear distinction between their organization and themselves - although their primary Twitter involvement supports their organizations - Kari Dunn Saratovsky, Holly Ross, and Marnie Webb come to mind here. A more grass roots direct service org that I think is doing a great job is SmallCanBeBig. I think a great quick assessment of a person or organization "getting" twitter is do they have a mix of direct posts, re-tweets, replies, and perhaps a feed too.

For more examples of organizations doing it right check out the specific examples and case studies in the WeAreMedia Tools track.

Find out more about what I learned at WeAreMedia and how I am applying it on my WeAreMedia workshop blog.

See Amy's Round-Up of everyone who answered this question.